Reviewed: New Logo and Packaging for Hanayu by EIGA

Released this year, Hanayu is a brand name of CBD oil in Germany begun by 3 friends. Hanayu’s identity and product packaging have actually been created by Hamburg, Germany-based EIGA

While full-on, high-inducing marijuana items and sellers have been getting high-end design treatments, CBD oil has, for the most part, lived in a style purgatory where the numerous logos and packaging for the hundreds of brand names out there attempt to depict the item as both cannabis-esque and pharma-esque, landing in a strange pastiche of cannabis visuals and apothecary vibes All that to say that Hanayu is more straightly placed as a way of life, feel-good brand more in tune with the growing trend of finely-presented cannabis products with a logo that might easily be for a style brand. I take that back because the majority of fashion brand names now are bland sans serifs and this is a relatively exotic high-contrast sans with some overstated shapes and sharp edges that, well, provide the brand an edge. I truly like the wordmark however I question if, like in yesterday’s Capably post, the “y” would have taken advantage of being more like the “u” as the angled letterform develops the few odd minutes in the wordmark, like how it touches the “u”. Still, it’s quite good and it has character.

The hanayu brand style utilizes striking, abstract aspects to provide the brand name messages regularly across all channels while ensuring a clear distinction from other CBD brand names. Conceptual visuals illustrate the topic of “finding focus” and use the opportunity to produce a strong series of crucial visuals for packaging and social networks. The photographic design and choice of concepts create a succinct visual identity and stress the idea of “calmness”.

EIGA task page

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The product packaging has zero marijuana leave visuals on it and it’s a CBD oil miracle. Instead, it includes some abstract illustrations that are quite trippy and, if stared at too long by themselves at large sizes, a little disturbing however the method they are used in the round boxes, using up an extremely limited area and serving more as accents, they look lovely and the structural thick black line that crops them feels really classy, with the remainder of the bundle in a minimalist method. The small bottles inside could perhaps utilize a touch of something, like a stimulate of color someplace as they feel a little too bare however, once again, primarily I’m grateful there isn’t green foliage on it.

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