Wellness startup Present Life launches Healist Advanced Naturals, a scientifically supported CBD variety, with a cut-through brand name strategy that marries science and nature by Robotic Food. Considering that constraints on using cannabidiol (the non-intoxicating element of marijuana) were raised in Europe and The United States And Canada, the CBD health sector has actually exploded. Analysts are now forecasting that the international market will go beyond ₤72 billion by 2026– and sales of CBD-based items in the retail sector will be a major motorist of that growth. As a result, the marketplace is becoming progressively congested and baffled, with an expansion of balms, oils, and casts in varying percentage strengths, promising to correct any variety of health issues. Present Life wished to produce a product line that made the most of this sector growth, but in a way that alters the narrative around CBD products, removes confusion, shows integrity, and makes the health benefits crystal clear to the consumer. Robotic Food was approached to drill down and define the chance, and after that devise a strategic reaction to place Healist as a benefit-focused flagship brand name with multichannel selling in mind. The resulting work has actually made it possible for Healist to cut through all the white sound. Consumers are assured of the high-quality nature of the items, and have the ability to navigate the range quickly to find the right variant for their requirements. “A shift in regulations and consumer frame of mind have sustained a sharp development in the CBD classification, so we needed to produce a brand name with special cut-through. It was very important to get rid of the normal barriers related to CBD items, build trust and make it traditional,” states Simon Forster, executive imaginative director and creator of Robot Food. A key part of the method was to show the benefits to be discovered where modern-day science and botanical knowledge satisfy, and demonstrate how that marriage can help consumers restore balance and ‘recover their 100%’. To that end, the combination message is evident at every touchpoint on the consumer journey. The bespoke product packaging format makes a genuine virtue of the science and nature story and concentrates on the efficiency of the active ingredients. A lab-white ‘science’ sleeve with a diecut ‘H’ is removed to expose the ‘nature’ layer, including botanical illustrations that display active ingredients, with four colourways so consumers can quickly separate the four main benefits (calm, sleep, wellness, relief). “The ‘H’ marque records Healist’s spirit. One pillar represents science, the other nature, while a central dot signs up with the two and is symbolic of equilibrium,” says Steph Oglesby, style director at Robotic Food. Robot Food has actually developed a brand world and intonation to support the USP and inspire trust, with messaging that includes hero statements like: “Ground-breaking science. It’s in our nature” and “Potent natural active ingredients. Down to a science.” From product packaging right through to the brand name interaction technique, clinical cues, consisting of annotation lines and botanical illustrations, develop a structure that strengthens the power of nature when mixed with a scientific approach. “We’ve created and launched our own brand names at Robotic Food, so we had the ability to determine the wider opportunity within the market,” says Forster. “A lot of CBD brand names focus their technique on the percentage of CBD oil, or align to a particular lifestyle. With Healist, we positioned the customer initially, producing benefit-led services presented in a brand name architecture that bridges science and health and wellbeing.” Michael Bryce, co-founder and international chief marketing officer, Healist, states: “Working with Robotic Food helped us clarify and completely realise our special market position. As a firm, the group at Robotic Food constantly has front of mind business practicality along with strong, interesting style. The brand technique can bend and grow as we do too.” Part of a continuous relationship with Present Life, Robotic Food will continue to support Healist with digital content development, and serve as brand guardians. Released online in March, Healist plans to break into mainstream merchants in the US, followed by the European market based on the changes to CBD regulations.